IMC KC - the Institute of Management Consultants in Kansas City

Institute of Management Consultants in Kansas City

IMC KC has been serving consulting professionals and the business community throughout the Kansas City metropolitan area and surrounding region for over thirty years. IMC KC is one of 24 chapters of IMC USA and is recognized internationally through the International Council of Management Consulting Institutes (ICMCI). IMC promotes excellence and ethics in the consulting profession through networking, education, certification, and professional resources.

IMC KC welcomes anyone interested in the consulting profession regardless of experience level, area of expertise, or industry sector. Whether you are a Solo Practitioner, part of a Consulting Firm, internal Consultant, Business Leader, Academic, or Student we invite you will become affiliated with IMC KC.

Please join us at our chapter meetings, subscribe to monthly consulting tips, or Contact Us to learn more about IMC KC.

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Next Meeting

Thursday

October 30th

1 1:30 - 1:00 pm

Hereford House

5001 Town Center Dr

Leawood, KS 66211

(between Roe & Nall off 117th St.)

(913) 327-0800

Roundtable Forum

41 TIPS ON MARKETING A PROFESSIONAL PRACTICE
BY

HENRY H. GOLDMAN, Ph.D.   Executive Managing Partner,

RISK Management Associates, International, LLP

An example of the first three tips:

1.      MAINTAIN CONSTANT MARKETING AND CONSTANT NETWORKING

Most consultants hate the idea of selling and complain about feast or famine. Try to reduce your selling and fend off famine by better constant marketing and networking to generate a stream of new warm leads and prospects, even when you are busy.

2.      MARKETING IS NOT JUST PROMOTION – TRY RESEARCH INSTEAD

Remember, promotion is just part of the marketing mix. Since marketing is about satisfying clients’ needs, why not put some of your constant marketing effort into an ongoing program of research? Ask your clients, competitors and even suppliers about how they see their businesses over the next year and try to understand their future needs.

3.      ACQUIRE GOOD DAILY MARKETING HABITS

Make your marketing and selling easier by making effort habitual and automatic, i.e., every day I will communicate with one old contact and ask for a referral or a testimonial. Make two lists: “Ten things that I will do every week,” and “Ten things that I will do every month.” Line out the bad habits that steal your time and stop you from marketing and promoting yourself more. Take positive steps to eliminate them. Procrastination is a common problem and a bad habit.

Limited to first 15 participants

For Reservations
CAll 816-268-8861

or Click to Register Online

Meeting Cost: $10 ($15 at the door)
+
Pay for your own lunch (order from lunch menu)

GET SMART - GET KNOWN - GET BUSINESS

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